Laurie Potter

A wealth of experience in the world of business with commitment to excellence & financial success.

I offer my services as a highly motivated Consultant with broad experience in all aspects of business growth, property development, negotiation and relationship building–with demonstrated success in seizing valuable opportunities and turning around underperforming businesses in record time.

My extensive business experience spans the full spectrum of operational functions: strategic planning, project management, purchasing, inventory control, policy development, budgeting/forecasting, marketing and staff development.

Known for my ability to communicate a shared sense of purpose in complex environments, negotiate win/win solutions, and provide recommendations and solutions which deliver results, I have an impressive track record of achievement across a range of industries.

Contact Laurie

Mobile +61 (0) 428 228 899
PO Box 961 North Cairns, QLD 4870 Australia


Laurie immediately saw the best way forward, used his excellent negotiation skills to ensure we followed the right channels, and with a four-step process secured the full range of permits required in only a short time.

Susie Hudson, Proprietor/Director
Perrotta's at the Gallery

Laurie's advice and support has resulted in avoiding what could have become a financial disaster, and instead I am now able to focus on the business where my passion lies...

Peter Henderson
Club One Fitness

Once given a brief, Laurie is capable of steering the project from conception to completion in a professional and time efficient manner.

David Ratliff, Director
Ratliff Opal

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Previous Projects

Resort Revitalisations, Port Douglas

  • Turned around a $50k loss/month to $50k profit/month within just 8 months.
  • Catapulted occupancy rates from 30% to 90% on average.
  • Introduced systematic and operational changes across all areas of the organisation, including service, presentation and cleanliness, pools, gardens and signage.
  • Expanded services and revenue by negotiating the purchase of the adjoining Cafe Mac.
  • Increased valuations by $2.9M, allowing the Melbourne-based owner to sell at a significant profit.

Residential Property Development, Cooktown

  • Developed a Master Plan for increased residential development in Cooktown to capture growth and increased demand.
  • Acquired 8 prominent properties over a two year period, increasing valuations by $3.4M.
  • Although the decision was made not to proceed due to the global financial downturn, this was a highly successful development process.

How I Made My Name

Making my name in Perth in the 80’s with the Laurie Potter Group of Companies, I built a $60M plus business empire over a 21 year period.

Starting from a meagre $600 loan, the Laurie Potter Group expanded to include 15 Health Clubs with over 82,000 members, retail and equipment outlets, resorts, hotels, restaurants, travel centre, regional airline, manufacturing, in-house marketing and advertising, and a vast property portfolio of 70 commercial and 20 residential properties.